Launch of AI-driven calling campaign to promote ‘SEBI Check’ Tool and Validated UPI Handles

Notification / Circular No.: PR No.12/2026 dated February 13, 2026

Applicable Act / Rule: Securities and Exchange Board of India Act, 1992

SEBI had earlier introduced the ‘SEBI Check’ Tool and validated UPI handles on October 1, 2025 for investors to verify UPI ID, QR code and bank account details of SEBI-registered intermediaries before transferring funds. This facility applies to investors dealing with SEBI-registered intermediaries. The present update relates to an investor awareness initiative to promote the use of this verification mechanism.

SEBI has launched a multilingual, AI-enabled public outreach initiative, on a pilot basis, to enhance investor awareness about the ‘SEBI Check’ Tool and validated UPI handles in collaboration with Sarvam, a generative AI company developing AI models for Indian languages.

Under this initiative, a sample of individual investors will receive informational calls regarding the SEBI Check Tool, validated UPI handles and related frequently asked questions.

SEBI has specified that awareness calls under this initiative will originate only from the SEBI-authorised number 1600-313-384.

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