All intermediaries registered under Section 12 of the Securities and Exchange Board of India Act, 1992 are required to comply with the respective code of conduct prescribed under their governing regulations. With the increasing use of social media platforms for dissemination of securities market related content, SEBI has introduced disclosure requirements to distinguish content posted by persons regulated by the Board and their agents from unregistered persons. The circular mandates uniform disclosure standards to enhance transparency and investor protection.

1. Regulated entities and their agents shall prominently disclose their registered name and registration number on the home page of their social media handles as well as at the beginning of each of the videos/content (which relate to the securities market) uploaded by them.
2. In case of an entity having single registration with SEBI:
   The SEBI registered name and registration number shall be stated on the home page near the name of the social media handle on the SMP which is being used for hosting/broadcasting/publishing/uploading/posting contents (related to the securities market) as well as in the beginning of each video/shorts/content etc. uploaded by them on their handles.
3. In case of an entity having multiple registrations with SEBI:
   a. On the home page of their handles – A weblink directing to the website of the registered intermediary listing all the SEBI registered names and registration numbers shall be provided.
   b. In the beginning of each video/content uploaded by the entity – SEBI registered name and registration number of the entity in the capacity in which it is hosting/broadcasting/publishing/uploading/posting the video/contents, is required to be disclosed.
4. In case of an agent of a SEBI regulated entity having single registration as an agent (related to the securities market):
   In case of an agent of SEBI regulated entity(ies) (authorized participants, mutual fund distributors, distributors of portfolio management services etc.), SEBI registration name and registration number of the principal entity followed by the agent’s own registered name and registered number shall be stated on the home page near the name of the social media handle as well as in the beginning of each video/content uploaded by it.
5. In case of an agent of a SEBI regulated entity having multiple registrations as an agent (related to the securities market):
   a. On the home page of their handles – A weblink directing to the website of the agent listing the SEBI registration names and registration number(s) of the principal entities followed by its own registered names, registration numbers and the capacities in which it is registered shall be provided.
   b. In the beginning of each video/content uploaded by the agent – SEBI registered name and registration number of the principal entity to whom the content relates followed by its own registered name and registered number, shall be disclosed.

The provisions of this circular shall come into effect from May 1, 2026 for all contents uploaded on or after the effective date.