Background:
The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 was enacted to prohibit misleading advertisements of drugs and remedies that claim to have magical or miraculous effects. The Act aims to protect consumers from false claims related to the diagnosis, cure, mitigation, or prevention of diseases, particularly serious or life-threatening conditions. It ensures that all advertisements regarding drugs and remedies are truthful, scientifically substantiated, and not deceptive.
Applicability:
The Act applies to:
Compliance requirement under the Act
No person shall take any part in the publication of any advertisement referring to any drug in terms which suggest or are calculated to lead to the use of that drug for specified purposes in the Act. This includes:
Penalties & Punishments
On contravention of any of the compliance:
Conclusion
The Act serves as a regulatory framework to prevent the circulation of misleading claims in advertisements of drugs and remedies. Compliance is mandatory for advertisers and manufacturers, and violations can lead to penalties, including fines and imprisonment. This legislation is crucial for safeguarding public health and ensuring that consumers make informed decisions based on accurate information.
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